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Strategic marketing

Having strategic marketing in place is a requirement for success!

  • Do you have a vision for your company and a clearly formulated corporate objective?
  • Are you well-equipped for the struggle for strategic competitive advantages?
  • Do you have the far-sightedness to see where your company should develop to remain successful?

The strategic orientation of a company assumes a key role when it comes to assuring corporate success. But what is actually the case in reality? Do you take the necessary time or does strategic planning fall by the wayside because of all the work that has to be done? Do you lose yourself in operational work and can no longer see the wood for the trees? Many companies believe that strategic marketing is only something for large corporations or simply don't know how to approach sensible strategic planning.

Regardless of whether you have already define clear corporate objectives or are still entirely in the orientation phase: AKI supports you with sound strategic marketing consulting.
We lay just the right foundation to build up or expand on your company success.

Defining realistic goals with strategic marketing

This is what strategic marketing comes down to: formulating realistic and honest goals that can be measured and developing a marketing concept based on these goals with long- and short-term activities. Of course, to ensure the right strategy and the right package of measures, the market and the competition must first be analysed and the target group defined. In addition, a strengths/weaknesses analysis (SWOT) can also be carried out, past marketing activities evaluated or the positioning of the company examined (etc.).

So that sounds like a lot of work and a great time expense and you don't know how you're supposed to manage all that? No problem: We are happy to support and advise you in carrying out the analyses.
Based on the findings, we will work with you to develop strategic objectives, create a marketing concept from the insights gained and in turn derive the necessary packages of measures from these. Naturally, we also pay due consideration to the human resources and monetary capacities of your company.

Our mission is to realise your corporate objectives with clarity, simplicity and cost-efficiency.

30 years of expertise

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