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STRATEGIC MARKETING

Well thought-out and planned strategies form the cornerstone for your business success!

If you want to achieve a goal, you have to know your initial situation. Only with that knowledge, the most effective way to achieve your goal can be determined. Detours cost time and money! Therefore strategic marketing is long-term designed and necessary for every company - regardless of whether it is a small, medium-sized or large company, as our experience shows.

Our demand is to realize your company goals in a transparent, efficient and cost-optimized way.

Consulting & Implementation

ACTUAL - ANALYSIS


  • Supply Chain Analysis
  • Five Forces Analysis
  • Stakeholder Concept
  • SWOT Analysis
  • GAP Analysis

Joint Development

GOALS & STRATEGIES

  • Vision & Mission
  • Company Goals
  • Marketing Goals
  • SMART Goals + Subgoals
  • Target Groups
  • Marketing Strategies

Consulting & Creation

MARKETING CONCEPT

  • Corporate Identity
  • Selection of Classic and Digital Marketing Tools
  • Cross-Media Communication

Individual & custom-fit

PACKAGES OF MEASURES

  • Determination of detailed measures incl. costs and time frame

Starting point. To define the starting point, we analyze the current situation of your company in the market. This includes the key figures and analyses of the relevant sales market, the defined target groups, the relevant competitors, the strategic competitive advantages (USP) and the suppliers - online and offline. Of course, we also use structuring analysis methods (value chain analysis, industry structure analysis, SWOT, GAP) for this purpose. Not abstract, but practice-oriented, comprehensible and to the point.

Target. From the clear vision of the company for the next 3-5 years, we derive a target system with defined long-term, medium-term and short-term aims. For this purpose, we develop a corresponding marketing strategy, from which we derive a customized marketing concept with targeted efficient activities (classics and/or online marketing instruments). This ensures that the success of the marketing activities can be measured and continuously optimized.

Regardless of whether you have already defined concrete marketing objectives or are still completely in the definition phase: We support you with well-founded strategic marketing consulting. Together with you, we lay the cornerstone that is right for the development or expansion of your company's success.

Full service - depending on the project we work with competent partners

MEETING WITH AKI

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