STRATEGIC MARKETING

Strategic Marketing Consulting for Sustainable Business Growth.

If you want to achieve a goal, you need to understand your starting point. Only by analyzing your current situation can the most effective path to achieving your objectives be determined. Detours cost time and money. That is why strategic marketing should be planned with a long-term perspective and tailored to your individual business needs.

Our strategic marketing consulting helps small, medium-sized and large companies develop clear goals, effective marketing strategies and practical solutions that support sustainable business growth – as our experience shows.

Our demand is to realize your company goals in a transparent, efficient and cost-optimized way.

Consulting & Implementation

ACTUAL - ANALYSIS

Supply Chain Analysis
Five Forces Analysis
Stakeholder Concept
SWOT Analysis
GAP Analysis

Joint Development

GOALS & STRATEGIES

Vision & Mission
Company Goals
Marketing Goals
SMART Goals + Subgoals
Target Groups
Marketing Strategies

Consulting & Creation

MARKETING CONCEPT

Corporate Identity
Selection of Classic and Digital Marketing Tools
Cross-Media Communication

Individual & custom-fit

PACKAGES OF MEASURES

Determination of detailed measures incl. costs and time frame

Starting point. To define the starting point, we analyze the current situation of your company in the market. This includes the key figures and analyses of the relevant sales market, the defined target groups, the relevant competitors, the strategic competitive advantages (USP) and the suppliers - online and offline. Of course, we also use structuring analysis methods (value chain analysis, industry structure analysis, SWOT, GAP) for this purpose. Not abstract, but practice-oriented, comprehensible and to the point.

Target. From the clear vision of the company for the next 3-5 years, we derive a target system with defined long-term, medium-term and short-term aims. For this purpose, we develop a corresponding marketing strategy, from which we derive a customized marketing concept with targeted efficient activities (classics and/or online marketing instruments). This ensures that the success of the marketing activities can be measured and continuously optimized.

Regardless of whether you have already defined concrete marketing objectives or are still completely in the definition phase: We support you with well-founded strategic marketing consulting. Together with you, we lay the cornerstone that is right for the development or expansion of your company's success.

Full service - depending on the project we work with competent partners

MEETING WITH AKI

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