Marketing Blog – Trends, Strategies & Insights
Explore our marketing blog for practical insights, current trends and proven strategies across digital marketing, SEO, employer branding, recruiting and more. Our articles provide valuable insights into relevant marketing topics and offer practical ideas to help businesses make informed decisions and achieve their goals.
27.01.2025
Smarketing refers to the integration and alignment of sales and marketing processes to achieve common goals.
27.06.2024
In a competitive job market, employer branding is a key factor in attracting and retaining top talent.
24.07.2023
Many companies complain about difficulties in filling apprenticeship positions. The reason for this is that the number of applicants has now fallen below the number of vacancies.
18.01.2023
Why does this affect everyone who owns a website and wants to know what is happening on their website?
14.12.2022
All people are perceived as a whole. Appearance, communication and behavior are directly related and give us a clear feeling. The same principle applies to companies and organizations.
17.11.2022
With the target group analysis, you get to know your own target group, their needs, lifestyles, buying motives, in order to use precisely fitting content and marketing measures. Since the target group
09.11.2022
Suppliers of niche products are faced with the challenge of optimally placing very specialized and, above all, explanation-requiring products in the search engine. With the help of effective SEO strat
01.11.2022
The classic marketing mix is divided into 4 essential instrumental areas, also known from English as "4 P's"
03.10.2022
Strategies determine the route to be followed or the framework for action so that all instruments are used in a targeted and effective manner.
13.02.2022
The three conceptual levels of marketing objectives, marketing strategies and the marketing mix are decisive for marketing as an approach to thinking and acting and realizing themselves in interaction
