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Recruiting Generation Z
Many companies complain about difficulties in filling apprenticeship positions. The reason for this is that the number of applicants has now fallen below the number of vacancies.
Why does this affect everyone who owns a website and wants to know what is happening on their website?
All people are perceived as a whole. Appearance, communication and behavior are directly related and give us a clear feeling. The same principle applies to companies and organizations.
With the target group analysis, you get to know your own target group, their needs, lifestyles, buying motives, in order to use precisely fitting content and marketing measures. Since the target group
SEO for B2B
Suppliers of niche products are faced with the challenge of optimally placing very specialized and, above all, explanation-requiring products in the search engine. With the help of effective SEO strat
The classic marketing mix is divided into 4 essential instrumental areas, also known from English as "4 P's"
Strategies determine the route to be followed or the framework for action so that all instruments are used in a targeted and effective manner.
The three conceptual levels of marketing objectives, marketing strategies and the marketing mix are decisive for marketing as an approach to thinking and acting and realizing themselves in interaction
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