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Thursday, 27. April 2023

Recruiting Generation Z

Recruiting Gen Z     The Gap between applications and training places Many companies complain about difficulties in filling apprenticeship positions. The reason for this is that the number of applicants has now fallen below the number of vacancies. Therefore, the “Generation Z&r...


Wednesday, 18. January 2023

GA4

Google Analytics 4 replaces Universal Analytics   This doesn't affect me - or does it?   Why does this affect everyone who owns a website and wants to know what is happening on their website? It's simple: because Google Analytics 4 (GA4) will replace Universal Analytics (UA) from 01.0...


Wednesday, 14. December 2022

Corporate Identity

Corporate Identity   Do I need a corporate identity? All people are perceived as a whole. Appearance, communication and behavior are directly related and give us a clear feeling. The same principle applies to companies and organizations. The term Corporate Identity (CI) describes the identit...


Thursday, 17. November 2022

Buyer Personas

TARGET GROUPS & BUYER PERSONA   EXCURSUS: BUYING A CAR Your family needs a car with a large trunk for the stroller & Co.You want to get advice for the new family station wagon at your new car dealer. On the spot, you describe your needs to the salesman. But suddenly, during the ...


Wednesday, 9. November 2022

SEO for B2B

Search engine optimization for B2B niche products THAT IS NOT POSSIBLE! Then someone came along who didn't know that and did it! Suppliers of niche products are faced with the challenge of optimally placing very specialized and, above all, explanation-requiring products in the search engine. With ...


Tuesday, 1. November 2022

Marketing mix

MARKETING CONCEPT Part 3: Marketing mix     The classic marketing mix is divided into 4 essential instrumental areas, also known from English as "4 P's": (Grafik: AKI-Kommunikation e.K.)   Each of these areas is politically anchored and contains certain basic instruments,...


Monday, 3. October 2022

Marketing Strategy

MARKETING CONCEPT Part 2: Marketing strategies  Strategies determine the route to be followed or the framework for action so that all instruments are used in a targeted and effective manner. The route is determined by means of a strategy concept. The concept serves to ensure a fully optimize...


Wednesday, 13. February 2019

Marketing Goals

MARKETING CONCEPT Part 1: Marketing goals   The three conceptual levels of marketing objectives, marketing strategies and the marketing mix are decisive for marketing as an approach to thinking and acting and realizing themselves in interaction to form a coherent marketing concept. It is a k...


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